Fashion Jungle is a fashion startup based in New York City, created in 2014 by Alessandra Razete and developed by The Fashion Jungle Inc.
The company’s mission is to connect local stores and fashion experts with international travelers and residents through a mobile app that assists customers with researching a specific item until the final purchase.
Born from a personal shopper with a fashion-conscious global traveler in mind, Fashion Jungle has been featured on Inc.com to be a finalist of the NYC Startup
Weekend – Fashion Tech Edition in 2015 by Google Entrepreneurs. On February 27th of 2017, Fashion Jungle was selected by Facebook to participate in FbStart, a special program for startups with high potential.
Only on the market for a few months, the app already has thousands of enthusiastic users from all over the world and hundreds of participating New York shops. Over the next few years the project hopes to expand to major fashion capitals around the word.
The project has been designed for all of those travelers who experience the fear of missing out on the local shopping scene. With a different time zone and different language, many people feel lost. Mainly shopping in the most well known stores, travelers often miss out on the unique gems and amazing creations of local designers. For these reasons Fashion Jungle offers a live chat, personal shopping experiences, and shopping tours available in multiple languages. There are also a size and a currency converter to simplify the shopping process.
Company founder Alessandra Razete is a personal shopper and fashion blogger from Italy with a decade of fashion experience. Born and raised in Sicily, she moved to Rome to study fashion. In 2007 she became one of Italy’s first personal shoppers and has help thousands of people throughout her career. Using these experiences, in 2010 Alessandra created The Fashion Jungle blog, a personal space to share her vision and ideas about the ”Jungle of Fashion”.
Over the years she has collaborated with some of the most important and influential fashion brands, such as: Vogue Italia, Elle, Google for Fashion, Pantene, Fossil, Max Factor, Tous Jewelry, Cartier, Red Valentino, Desigual, Nivea, Guess, L’Oreal, Wella, Geox, Lancome, and many more. Alessandra Razete turned her blog, The Fashion Jungle into a magazine last year. Portfolio available at The Fashion Jungle Mag.